Our collective concept of marketing is rapidly changing. These days, customer experience must be both engaging and authentic in order to captivate consumers. To succeed in this goal, a brand must cultivate community. But community doesn’t happen by accident, it occurs vis-à-vis genuine connection. Peloton understands how to interface with culture, lean into social relevance, and nurture a community in smarter ways that will allow the business to thrive in the long term. Hear from Peloton’s SVP and Head of Global Marketing & Communications, Dara Treseder on how to be on the right side of this complicated equation of connection, culture and community.