Innovation Super Session
Data-driven Customer Experiences: The Future is Here! - AISS11
Closed captions in English, French, and German can be accessed in the video player.
SVP of Experience Platform & Solutions, Adobe
Head of Consumer, Verizon Media
Principal Evangelist, Analytics & Data Science, Adobe
About the session
Customer experience management is changing rapidly with market forces like dynamic privacy regulations and changes to the use of third-party cookies. More than ever, brands need to adopt a future-ready customer data platform and build a durable foundation for how data is collected, analyzed, managed, and activated across B2C and B2B. Discover how Adobe innovations can help brands to know and respect their customers, transform data into powerful experiences, and continuously learn and optimize at every customer interaction.
Track: Analytics, Insights, and Activation
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Innovation Super Session
Audience Type: Business Analyst, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer, Web Analyst
Business Type: B2B, B2C, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Adobe AnalyticsLearn more
Adobe Experience CloudLearn more
Adobe Experience PlatformLearn more
Customer Success Presented by Contentsquare
Creating a data-rich approach to digital problem solving