Data-Informed Decision-Making: Measure What Matters - S252
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Director, Product Management, Adobe
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AVP, Marketing Operations, Lincoln Financial
Session Materials
About the session
We live in a world full of data points. How you organize and harness the data around your operations can lead to greater achievement of your desired outcomes. The Workfront platform can enhance your marketing operations through informed decision-making.
Learn about:
- The importance of precise analytics of your work and resources to mitigate risk and adjust plans when needed
- How to drive positive business outcomes with your growing data repository
- How to leverage analytics to ensure that teams are working on the right initiatives to support your strategic plan
Track: Collaborative Work Management
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Creative Leader, IT Architect, IT Executive, Marketing Executive, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer, Project Manager
Business Type: SMB
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