Aleks’s background combines a passion for data and analytics with experience running product teams at high-growth enterprise-scale SaaS organizations like Workfront, now an Adobe company. Aleks is the Head of Product Management for Guiding Decisions & Actions within the Workfront business unit at Adobe, and is currently leading initiatives in reporting, analytics, data integrations, and foundational data structures. Aleks has worked with some of our most successful customers to understand their data analytics and reporting needs and the underlying structures required to support them. Her presentation for measuring what matters is a cumulation of learnings for what’s working vs what’s not when it comes to data driven decision making.

Liz Tarter serves as Lincoln Financial Group’s AVP of Marketing Operations, Distribution Marketing. She is the Workfront Champion and a key voice driving transformational change and efficiency in the marketing organization. Liz has an undergraduate degree from Rutgers University, and an MBA from Rider University. She is Series 7 and 26 licensed, and Lean Six Sigma Black Belt certified. Liz and her husband are parents to two college-aged daughters and never misses a chance to see Bruce Springsteen in concert.