Data-Informed Decision-Making: Measure What Matters - S252

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  • Aleks Bass

    Aleks Bass

    Director, Product Management, Adobe

  • Liz Tarter

    Liz Tarter

    AVP, Marketing Operations, Lincoln Financial

About the session

We live in a world full of data points. How you organize and harness the data around your operations can lead to greater achievement of your desired outcomes. The Workfront platform can enhance your marketing operations through informed decision-making.

Learn about:

  • The importance of precise analytics of your work and resources to mitigate risk and adjust plans when needed
  • How to drive positive business outcomes with your growing data repository
  • How to leverage analytics to ensure that teams are working on the right initiatives to support your strategic plan

Track: Collaborative Work Management

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Creative Leader, IT Architect, IT Executive, Marketing Executive, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer, Project Manager

Business Type: SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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