Demand Generation During the COVID-19 Global Pandemic - S113
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Head of New Business Demand Generation, Commercial, Adobe
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VP, Growth Marketing and Operations, Lifesize
Session Materials
About the session
Whether your business saw increased or decreased demand, we can all agree: the COVID pandemic has completely altered the business landscape. It’s become clear that demand-generation strategies need to be more agile and flexible than we ever imagined. Sathee Brent from Lifesize shares how pivoting their demand strategy helped them generate and nurture quality leads to pass off to their sales team and reallocate resources to create a positive customer experience.
In this session, discover:
- How Lifesize shifted their global demand-generation model during the pandemic to maximize resources and align with Sales while creating a great customer experience
- How to use the flexibility of Marketo Engage to pivot your campaign strategy for sudden changes in the market (and the world)
- The benefits and process of evaluating quality leads over quantity to pass to Sales when demand changes
Track: B2B Marketing and ABM
Industry Focus: High Tech, Telecommunications
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer, Commerce Marketer, Operations/COO, Project Manager
Business Type: B2B, SMB
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