Do You Know Where Your Customers Are? Hint: Connected TV - S414

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About the session

2020 has seen immense growth in connected TV viewing due to COVID-19. Are you advertising where your customers are? Understand the latest intersection between CTV usage, targeting, and measurement.

Track: Analytics, Insights, and Activation, Campaign Management

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Travel & Hospitality, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Publisher, Audience Strategist, Channel Marketer

Business Type: B2B, B2C

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Customer Success Presented by EY

How can you build customer experiences that grow revenue?

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