Do You Know Where Your Customers Are? Hint: Connected TV - S414
Closed captions in English, French, and German can be accessed in the video player.
Product Marketing Manager, Adobe
Head of Publisher Partnerships, Adobe
Lead Marketing Consultant, KeyBank
About the session
2020 has seen immense growth in connected TV viewing due to COVID-19. Are you advertising where your customers are? Understand the latest intersection between CTV usage, targeting, and measurement.
Track: Analytics, Insights, and Activation, Campaign Management
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Travel & Hospitality, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Publisher, Audience Strategist, Channel Marketer
Business Type: B2B, B2C
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