Do You Know Where Your Customers Are? Hint: Connected TV - S414
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Product Marketing Manager, Adobe
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Head of Publisher Partnerships, Adobe
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Lead Marketing Consultant, KeyBank
Session Materials
About the session
2020 has seen immense growth in connected TV viewing due to COVID-19. Are you advertising where your customers are? Understand the latest intersection between CTV usage, targeting, and measurement.
Track: Analytics, Insights, and Activation, Campaign Management
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Travel & Hospitality, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Publisher, Audience Strategist, Channel Marketer
Business Type: B2B, B2C
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