Empowering Customers to Buy on Their Terms: E-sign at CarMax - S804

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About the session

As the nation’s largest retailer of used cars, CarMax sells over 800,000 every year. The organization recently completed a true omnichannel transformation of its customer purchase experience by leveraging Adobe Experience Manager Forms and Adobe Sign to deliver 100% digital documents to customers. Customers can now complete the end-to-end purchase process on their terms: in advance or at time of delivery, in store or at their house, or any combination that works for them.

In this session, Jason Farneth, product manager at CarMax, discusses key elements of digital contract transformation in the automotive industry:

  • Digitizing paper forms and using Experience Manager Forms as a CMS
  • Delivering contracts to customers using Adobe Sign
  • Storing and sending contracts to third-parties

Track: Digital Document Productivity

Industry Focus: Consumer Goods

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Data Scientist, Web Analyst, Operations/COO, Project Manager

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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