First Steps to Visualize the Customer Journey - S310

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For session related Q&A OR to connect with the speakers, follow at: adobe.com/go/summit2021-S310

About the session

Do you want to understand how your customers navigate across your site? Are you struggling to identify drop-off points in the conversion process? Are you interested to see how different segments trend over time? With Adobe Analysis Workspace, you can leverage visualizations to discover valuable insights into the customer journey.

In this session, learn:

  • How to visualize the customer journey through your website or application
  • Best practices for discovering where visitors left and continued through a predefined funnel
  • How to analyze the behavior of a group of people who share a common characteristic over a certain period of time

Track: Analytics, Insights, and Activation

Technical Level: Beginner

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Web Analyst

Business Type: SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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