First Steps to Visualize the Customer Journey - S310
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About the session
Do you want to understand how your customers navigate across your site? Are you struggling to identify drop-off points in the conversion process? Are you interested to see how different segments trend over time? With Adobe Analysis Workspace, you can leverage visualizations to discover valuable insights into the customer journey.
In this session, learn:
- How to visualize the customer journey through your website or application
- Best practices for discovering where visitors left and continued through a predefined funnel
- How to analyze the behavior of a group of people who share a common characteristic over a certain period of time
Track: Analytics, Insights, and Activation
Technical Level: Beginner
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, Web Analyst
Business Type: SMB
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Tools & resources
Customer Success Presented by Microsoft
How the WBA offers better omnichannel experiences for 100M+ customers
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