Fuelling the Future: The 7-Eleven Story - ANZ252
Closed captions in English, French, and German can be accessed in the video player.
GM of Strategy & Technology, 7-Eleven
Head of Digital Innovation, 7-Eleven Australia
Senior Sales Director, Enterprise Commerce, APAC, Adobe
About the session
Hear how 7-Eleven is shape-shifting its business to become a digital leader in fuel, convenience and delivery. Paul Wallace, head of digital innovation, and Stephen Eyears, general manager of technology and strategy, discuss their learnings and challenges in getting executive buy-in to achieve the necessary business and cultural changes.
Learn how the company:
- Removed friction from in-store experiences using Adobe Commerce
- Realized digital acceleration through the lockdown with the 7-Eleven app campaign “Redeem 2020”
- Is considering future applications of Adobe Commerce for the industry
Track: Digital Commerce
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer
Business Type: B2B, B2C, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Adobe CommerceLearn more
Customer Success Presented by Vaimo
Bringing commerce solutions to life in 2021