Fuelling the Future: The 7-Eleven Story - ANZ252

Closed captions in English, French, and German can be accessed in the video player.

Share this page

Speakers

About the session

Hear how 7-Eleven is shape-shifting its business to become a digital leader in fuel, convenience and delivery. Paul Wallace, head of digital innovation, and Stephen Eyears, general manager of technology and strategy, discuss their learnings and challenges in getting executive buy-in to achieve the necessary business and cultural changes.

Learn how the company:

  • Removed friction from in-store experiences using Adobe Commerce
  • Realized digital acceleration through the lockdown with the 7-Eleven app campaign “Redeem 2020”
  • Is considering future applications of Adobe Commerce for the industry

Track: Digital Commerce

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by Vaimo

Bringing commerce solutions to life in 2021

Watch video
View all the insights

By viewing this video, I agree the Adobe family of companies may share my contact information with Vaimo for marketing purposes. For details see the privacy policy on Vaimo's sponsor page.