Fuelling the Future: The 7-Eleven Story - ANZ252

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About the session

Hear how 7-Eleven is shape-shifting its business to become a digital leader in fuel, convenience and delivery. Paul Wallace, head of digital innovation, and Stephen Eyears, general manager of technology and strategy, discuss their learnings and challenges in getting executive buy-in to achieve the necessary business and cultural changes.

Learn how the company:

  • Removed friction from in-store experiences using Adobe Commerce
  • Realized digital acceleration through the lockdown with the 7-Eleven app campaign “Redeem 2020”
  • Is considering future applications of Adobe Commerce for the industry

Track: Digital Commerce

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager, UX/UI/Web Designer

Business Type: B2B, B2C, SMB

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