Growing your B2B business with Account Based Marketing on Adobe - E184

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  • Neil Michel

    Neil Michel

    Marketing Strategy Lead, Accenture Interactive

About the session

Learn about Account-based Marketing (ABM) on the newly announced B2B edition of the Adobe Experience Platform. ABM can transform the way B2B marketers talk with customers, unlocking efficiencies to reinvest in performance and growth. You'll gain insight into five critical capabilities B2B marketers must master to create and scale ABM programs on Adobe. In this session we'll discuss ABM solutions tailored to B2B.

Learn about:

  • Driving new customer acquisition
  • Sustaining high-quality sales pipelines
  • Creating growth within existing accounts

This session is recommended for B2B marketers.

Track: B2B Marketing and ABM

Industry Focus: Professional Services

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Marketing Executive

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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