Learn about Account-based Marketing (ABM) on the newly announced B2B edition of the Adobe Experience Platform. ABM can transform the way B2B marketers talk with customers, unlocking efficiencies to reinvest in performance and growth. You'll gain insight into five critical capabilities B2B marketers must master to create and scale ABM programs on Adobe. In this session we'll discuss ABM solutions tailored to B2B.
- Driving new customer acquisition
- Sustaining high-quality sales pipelines
- Creating growth within existing accounts
This session is recommended for B2B marketers.