How Brands Realize Value with Customer Journey Analytics - ANZ251
Closed captions in English, French, and German can be accessed in the video player.
Speakers
-
Senior Product Marketing Manager, Adobe
-
Senior Specialist Digital Analytics, DHL
-
Senior Manager, Digital Analytics Experience, Hilton
Session Materials
About the session
You’ve learned about the fundamentals and benefits of Customer Journey Analytics, now it’s time to take it to the next level and enter the real world. Learn how some of the biggest brands in travel and hospitality, retail, and media are using Customer Journey Analytics today. You’ll hear from key analytics stakeholders from these industries and find out how they were able to realize value and see outcomes like never before.
In this session:
- How Customer Journey Analytics is providing value to leading organizations
- Insights into how they were able to stitch together online and offline data to create a true 360-degree customer journey story
- Best practices and key learnings from analytics stakeholders that you can leverage in your own organization
Track: Analytics, Insights, and Activation
Technical Level: Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, IT Executive, Marketing Executive, Data Scientist, Web Analyst
Business Type: SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by Microsoft
How the WBA offers better omnichannel experiences for 100M+ customers
By viewing this video, I agree the Adobe family of companies may share my contact information with Microsoft for marketing purposes. For details see the privacy policy on Microsoft’s sponsor page.