How Brands Realize Value with Customer Journey Analytics - ANZ251

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About the session

You’ve learned about the fundamentals and benefits of Customer Journey Analytics, now it’s time to take it to the next level and enter the real world. Learn how some of the biggest brands in travel and hospitality, retail, and media are using Customer Journey Analytics today. You’ll hear from key analytics stakeholders from these industries and find out how they were able to realize value and see outcomes like never before.

In this session:

  • How Customer Journey Analytics is providing value to leading organizations
  • Insights into how they were able to stitch together online and offline data to create a true 360-degree customer journey story
  • Best practices and key learnings from analytics stakeholders that you can leverage in your own organization

Track: Analytics, Insights, and Activation

Technical Level: Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, IT Executive, Marketing Executive, Data Scientist, Web Analyst

Business Type: SMB

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Customer Success Presented by Microsoft

How the WBA offers better omnichannel experiences for 100M+ customers

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