How MG Motor India Fuelled Growth - AI113

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About the session

Two years ago, the 97-year-old automotive brand MG Motor had a new challenge to launch itself in a country from ground zero. To be successful in the market, MG Motor knew that it must deliver exceptional customer-centric experiences with the help of technology. The company embarked on a journey to build a solid content foundation using Adobe Experience Manager along with other Adobe technologies, like Adobe Analytics, Adobe Target and Adobe Audience Manager. Its investment in this solid content foundation gave MG Motor the launchpad to catapult growth in the Indian market. From ensuring that its brand was visible on all channels to delivering the same experience to the vast array of dealers, its investment in technology gave the company the correct edge. Today, MG Motor is India’s most loved brand and has been awarded Auto Expo’s Excellence Award for 2020. Learn how MG Motor India achieved this success by building a solid content foundation.

Track: Content Creation

Industry Focus: Automotive

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Commerce Marketer, Project Manager

Business Type: B2C

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