How Sazerac Is Stirring Up Customer Experience with Adobe - S516

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  • Jeanine Sipp

    Jeanine Sipp

    Director, Digital Experience & Marketing, Sazerac Company, Inc.

  • Meredith Moody

    Meredith Moody

    Homeplace Development Director, Buffalo Trace Distillery

About the session

Sazerac is one of the oldest family-owned distilleries in the United States, but it faced a problem: Its corporate website had not been updated since 2007, and many of its popular brands, such as Fireball, Southern Comfort, and Buffalo Trace Bourbon, had a limited online presence. In 2020, improving the online experience for its owned brands became a key initiative for Sazerac and its portfolio of 400-plus brands. Sazerac chose Adobe to power its customer experiences to easily scale globally and help the company get rid of the “mixed bar cart” in its tech stack. Hear how Sazerac took just six weeks to launch an e-commerce site built on Magento Commerce hosted in the cloud for visitor destination Sazerac House in New Orleans.

Learn how Sazerac:

  • Elevated its corporate positioning with a site showcasing more than 80 brands using Adobe Experience Manager
  • Leveraged Adobe Experience Manager to relaunch new marketing sites for Buffalo Trace Distillery and Fireball Whiskey focused on mobile optimization
  • Added Magento Commerce powered e-commerce shops using Adobe Commerce Integration Framework

Track: Content Creation

Industry Focus: Commerce, Retail

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Developer, IT Architect, IT Executive, Commerce Executive, Content Marketer, Commerce Marketer

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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