How to Succeed in the Digital Economy with Consumer Trust - S883
Closed captions in English, French, and German can be accessed in the video player.
About the session
In this digital economy, trust will be the fuel that drives growth for merchants. The internet is a double-edged sword: both a powerful platform for progress and a place of misinformation fueling mistrust. Instilling that lost trust in all its guises is a defining issue of our time. Trust is an especially important part of the growing e-commerce ecosystem as we rely more and more on the internet to research and buy products. Customer reviews are now a leading source of consumer confidence and an important channel that merchants use to convert. When review platforms are open for everybody, they contribute authentic and truthful information and help form the basis of a sound digital economy.
In this session, Peter Holten Mühlmann, founder and CEO of Trustpilot, discusses:
- The role trust plays in the digital economy
- Why shared experiences from real people with real opinions build consumer satisfaction and growth for businesses of all shapes and sizes
- How businesses can leverage the benefits of consumer reviews to gain trust and customers
Track: Digital Commerce
Industry Focus: Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Healthcare/Lifesciences, Retail, Travel & Hospitality
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Advertiser, Digital Marketer, Email Marketer, Marketing Executive, Channel Marketer, Commerce Executive, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Operations/COO
Business Type: B2B, B2C, SMB
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Tools & resources
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How LoveBook uses customer reviews to gain new business
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