How to Succeed in the Digital Economy with Consumer Trust - S883

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About the session

In this digital economy, trust will be the fuel that drives growth for merchants. The internet is a double-edged sword: both a powerful platform for progress and a place of misinformation fueling mistrust. Instilling that lost trust in all its guises is a defining issue of our time. Trust is an especially important part of the growing e-commerce ecosystem as we rely more and more on the internet to research and buy products. Customer reviews are now a leading source of consumer confidence and an important channel that merchants use to convert. When review platforms are open for everybody, they contribute authentic and truthful information and help form the basis of a sound digital economy.

In this session, Peter Holten Mühlmann, founder and CEO of Trustpilot, discusses:

  • The role trust plays in the digital economy
  • Why shared experiences from real people with real opinions build consumer satisfaction and growth for businesses of all shapes and sizes
  • How businesses can leverage the benefits of consumer reviews to gain trust and customers

Track: Digital Commerce

Industry Focus: Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Healthcare/Lifesciences, Retail, Travel & Hospitality

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: Advertiser, Digital Marketer, Email Marketer, Marketing Executive, Channel Marketer, Commerce Executive, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer, Operations/COO

Business Type: B2B, B2C, SMB

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Customer Success Presented by Trustpilot

How LoveBook uses customer reviews to gain new business