VP, Marketing Automation | Information Technology, Wintrust Financial Corporation
About the session
In the midst of the COVID-19 pandemic, many small and midsized businesses were in dire need of loans to pay their workforce. The Small Business Administration (SBA) came out with the Paycheck Protection Program (PPP) to provide loans to help businesses keep their workforce employed. Wintrust Financial immediately recognized the urgency at hand and that they needed to establish a responsible way of handling these loans through its digital channels. Wintrust constructed an online portal within a matter of days, leveraging the out-of-the-box tools in Adobe Experience Manager Sites to accelerate time to market and handle thousands of incoming loans from businesses.
Learn how Wintrust:
Leveraged Experience Manager to accelerate development of its loan application portal
Quickly and seamlessly made content updates to keep customers regularly informed
Scaled its systems with the help of Adobe to keep up with unprecedented demand
Track: Content Creation
Industry Focus: Automotive, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Manufacturing, Retail, Telecommunications
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Developer, Digital Marketer, IT Architect, IT Executive, Project Manager
Business Type: B2B, B2C
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