Identity Crisis & Opportunity: The Future of Data Collection - S312

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About the session

Do you feel anxious about the future of data collection in a cookieless world? Let us put your mind at ease as we go over the tactical steps you can take today to be prepared. Adobe experts outline a comprehensive list of actions to take, as well as provide helpful resources for you to leverage as you face your own data collection challenges.

In this session:

  • Tips and tricks to use Adobe Analytics Analysis Workspace to monitor your data collection processes today
  • How to maximize your data collection opportunities with Customer Journey Analytics and Cross-device Measurement
  • Helpful resources and reference materials to aid you going forward

Track: Analytics, Insights, and Activation

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, IT Architect, IT Executive, Data Scientist, Web Analyst

Business Type: SMB

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