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IT Is from Venus, Business Is from Mars: How to Align Teams - S868
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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CEO & Founder, Quantum Metric
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Chief Experience Officer, Under Armour
Session Materials
About the session
Under Armour is an iconic brand who understands the importance of aligning around customers to create exceptional experiences. But how did they escape the trap of multiple tools and silos? Continuous Product Design (CPD) extends agile approaches from technical teams to the business. Companies learn faster, agree on priorities, and deliver products customers love.
Hear from Quantum Metric and Under Armour on how the retail landscape will have to make faster and smarter choices backed by customer evidence to maintain engaging customer relationships.
Learn how the CPD methodology can empower your organization to:
- Align teams and build products with customers in mind
- Instill confidence in your digital operation with a quantified approach to business prioritization
- Reduce time to identify opportunities and resolve critical issues
- Optimize products and iterate faster to achieve greater value and adoption
- Do more with less by boosting revenues and reducing costs
Track: Digital Commerce
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Government, Healthcare/Lifesciences, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: IT Executive, Marketing Executive, Mobile Marketer, Commerce Executive, UX/UI/Web Designer
Business Type: B2B
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