IT Is from Venus, Business Is from Mars: How to Align Teams - S868

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About the session

Under Armour is an iconic brand who understands the importance of aligning around customers to create exceptional experiences. But how did they escape the trap of multiple tools and silos? Continuous Product Design (CPD) extends agile approaches from technical teams to the business. Companies learn faster, agree on priorities, and deliver products customers love.

Hear from Quantum Metric and Under Armour on how the retail landscape will have to make faster and smarter choices backed by customer evidence to maintain engaging customer relationships. 

Learn how the CPD methodology can empower your organization to:

  • Align teams and build products with customers in mind
  • Instill confidence in your digital operation with a quantified approach to business prioritization
  • Reduce time to identify opportunities and resolve critical issues
  • Optimize products and iterate faster to achieve greater value and adoption
  • Do more with less by boosting revenues and reducing costs

Track: Digital Commerce

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Government, Healthcare/Lifesciences, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Session

Audience Type: IT Executive, Marketing Executive, Mobile Marketer, Commerce Executive, UX/UI/Web Designer

Business Type: B2B

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