Leverage Marketing Operations for Innovation & Integration - S112

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  • Lisa Martin

    Lisa Martin

    Manager, Marketing Automation, VMware Carbon Black

  • Emily Gravel

    Emily Gravel

    Marketing Automation Manager, VMware Carbon Black

About the session

Marketing Operations gets a bad rap for being boring and executional. The VMware Carbon Black team is here to debunk that myth by telling you the incredible story of innovation, integration, and optimization of their marketing operations with Marketo Engage at the core. Hear how VMware Carbon Black has successfully created a custom tool to automate their Marketo Engage activities and finish everyday workflows with lightning speed.

In this session:

  • How VMware Carbon Black built their custom tool and what value it adds
  • Important considerations when building a custom tool or evaluating a third-party tool to integrate
  • When to go custom vs. third party, and the benefits of both to solve your needs

Track: B2B Marketing and ABM

Industry Focus: High Tech

Technical Level: Beginner to Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, IT Architect, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Optimization Manager, Web Marketer, Operations/COO

Business Type: B2B

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