Lumen Ties Value to Enterprise Assets with Adobe Experience Manager - E142

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About the session

An enterprise digital asset management (DAM) solution is a blessing for organizations by providing a centralized home for all assets, but it can make it challenging to identify and understand which assets are providing the biggest uplift to marketing programs. Lumen shed light on this issue and turned a scattered collection of asset repositories into a single modern and efficient distribution system using Adobe Experience Manager Assets, Workfront, and Dynamic Media. Join Lumen's senior manager of creative operations, Shane LaBounty, as he explains the problem and shows the company’s elegant solve to bring order to chaos using a single dynamic asset URL.

Track: Content Creation

Industry Focus: Commerce, High Tech, Retail, Telecommunications

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Creative Leader, IT Executive, Marketing Executive, Content Marketer, Web Marketer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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