Making a Big Impact with a Small Team - AI107
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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General Manager - Digital, HESTA
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Optimisation Manager, HESTA
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Senior Product Manager and Regional Evangelist, Adobe
Session Materials
About the session
Almost all of us have experienced this: You have limited internal resources, but you’re expected to deliver results regardless, and the push to do more with less is constant.
So how can a small team deliver big results? How do you transform your operating model, optimise your business processes, and leverage data and technology to augment the team’s capacity and capabilities? And what does this look like in the realm of cross-channel journey management?
Discover how HESTA, an Australian superannuation fund for workers in the health and community service sectors, is leveraging automation, built-in integrations, strategic use of data, and its internal and external partners to make a difference in its members lives.
Track: Campaign Management
Industry Focus: Financial Services & Insurance
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Database Marketing Manager, Email Marketer, IT Architect, IT Executive, Marketing Executive, Channel Marketer, Web Marketer, Operations/COO
Business Type: B2C
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Tools & resources
Customer Success Presented by M2 Partners Inc.
Automating and centralizing real-time data to improve marketing campaigns
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