Making a Big Impact with a Small Team - AI107

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About the session

Almost all of us have experienced this: You have limited internal resources, but you’re expected to deliver results regardless, and the push to do more with less is constant.

So how can a small team deliver big results? How do you transform your operating model, optimise your business processes, and leverage data and technology to augment the team’s capacity and capabilities? And what does this look like in the realm of cross-channel journey management?

Discover how HESTA, an Australian superannuation fund for workers in the health and community service sectors, is leveraging automation, built-in integrations, strategic use of data, and its internal and external partners to make a difference in its members lives.

Track: Campaign Management

Industry Focus: Financial Services & Insurance

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, Database Marketing Manager, Email Marketer, IT Architect, IT Executive, Marketing Executive, Channel Marketer, Web Marketer, Operations/COO

Business Type: B2C

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Customer Success Presented by M2 Partners Inc.

Automating and centralizing real-time data to improve marketing campaigns