Making a Big Impact with a Small Team - AI107

Closed captions in English, French, and German can be accessed in the video player.

Share this page

Speakers


About the session

Almost all of us have experienced this: You have limited internal resources, but you’re expected to deliver results regardless, and the push to do more with less is constant.

So how can a small team deliver big results? How do you transform your operating model, optimise your business processes, and leverage data and technology to augment the team’s capacity and capabilities? And what does this look like in the realm of cross-channel journey management?

Discover how HESTA, an Australian superannuation fund for workers in the health and community service sectors, is leveraging automation, built-in integrations, strategic use of data, and its internal and external partners to make a difference in its members lives.

Track: Campaign Management

Industry Focus: Financial Services & Insurance

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, Database Marketing Manager, Email Marketer, IT Architect, IT Executive, Marketing Executive, Channel Marketer, Web Marketer, Operations/COO

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by M2 Partners Inc.

Automating and centralizing real-time data to improve marketing campaigns

By viewing this video, I agree the Adobe family of companies may share my contact information with M2 Partners Inc. for marketing purposes. For details see the privacy policy on M2 Partners Inc.'s sponsor page.