Marketo Engage Innovations: Uplevel Your B2B Marketing - S102
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Senior Manager, Marketo Product Management, Adobe
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Head of Platform and AI, Marketo/Adobe, Adobe
Session Materials
About the session
In today’s environment, it’s more critical than ever to get ahead with game-changing efficiency, productivity, and customer engagement enhancements. Join the Marketo Engage product team to get a deep dive of the Marketo Engage roadmap and learn about the latest innovations and enhancements to take your B2B marketing practice to the next level. Hear about the latest innovations, both delivered and planned, ideated by everyday practitioners and Marketo Engage product experts alike.
In this session, you will learn about:
- The latest efficiency and productivity-enhancing capabilities for B2B marketers and sales users to drive better pipeline conversion
- How a full understanding of your customers and personalized engagement through new channels can deliver consistent account-based experiences at scale
- Breaking down silos by integrating engagement data and improving data hygiene across your stack
Track: B2B Marketing and ABM
Technical Level: General Audience
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer
Business Type: B2B, B2C, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by The Pedowitz Group
Charting the journey to revenue marketing
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