Mastering Campaign Planning - E119
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Director of Platform Solutions, Adobe
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Director of Global Marketing Programs, Informatica
Session Materials
About the session
Marketing professionals are under significant pressure to execute flawless campaigns within progressively shorter timeframes. However, when we’re all moving faster than ever, ensuring proper internal alignment and efficient collaboration can be challenging, to say the least, especially when most teams are working remotely. The secret lies in better planning, ensuring that campaigns are aligned to company strategy, which can then be scaled and launched on an accelerated schedule. And all without compromising quality.
Join Dan Swain, director of platform solutions at Workfront, as he demonstrates campaign planning and execution best practices:
- How to get internal alignment on strategy from campaign creation all the way through execution
- The importance of visibility and collaboration during campaign planning and management
- How to best execute at scale
Track: Collaborative Work Management
Technical Level: Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Creative Leader, Digital Marketer, Marketing Executive, Mobile Marketer, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Project Manager
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Tools & resources
Customer Success Presented by IO Integration
Nomensa improves productivity with IOI and Workfront
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