Mastering Campaign Planning - S251
Closed captions in English, French, and German can be accessed in the video player.
Director of Platform Solutions, Adobe
Director of Global Marketing Programs, Informatica
About the session
Marketing professionals are under significant pressure to execute flawless campaigns within progressively shorter timeframes. However, when we’re all moving faster than ever, ensuring proper internal alignment and efficient collaboration can be challenging, to say the least, especially when most teams are working remotely. The secret lies in better planning, ensuring that campaigns are aligned to company strategy, which can then be scaled and launched on an accelerated schedule. And all without compromising quality.
Join Dan Swain, director of platform solutions at Workfront, as he demonstrates campaign planning and execution best practices:
- How to get internal alignment on strategy from campaign creation all the way through execution
- The importance of visibility and collaboration during campaign planning and management
- How to best execute at scale
Track: Collaborative Work Management
Technical Level: Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Creative Leader, Digital Marketer, Marketing Executive, Mobile Marketer, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Project Manager
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Adobe WorkfrontLearn more
Customer Success Presented by IBM
Experience transformation with IBM and Adobe