Mastering Campaign Planning - S251

Closed captions in English, French, and German can be accessed in the video player.

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About the session

Marketing professionals are under significant pressure to execute flawless campaigns within progressively shorter timeframes. However, when we’re all moving faster than ever, ensuring proper internal alignment and efficient collaboration can be challenging, to say the least, especially when most teams are working remotely. The secret lies in better planning, ensuring that campaigns are aligned to company strategy, which can then be scaled and launched on an accelerated schedule. And all without compromising quality.

Join Dan Swain, director of platform solutions at Workfront, as he demonstrates campaign planning and execution best practices:

  • How to get internal alignment on strategy from campaign creation all the way through execution
  • The importance of visibility and collaboration during campaign planning and management
  • How to best execute at scale

Track: Collaborative Work Management

Technical Level: Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, Creative Leader, Digital Marketer, Marketing Executive, Mobile Marketer, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Project Manager

Business Type: B2B

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