Healthcare Curated Journey
Need for Speed: Content Velocity Is Critical in Healthcare - S753
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Head of Industry Strategy & Marketing - Health & Life Sciences, Adobe
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VP Of Digital Commerce, Mercy Health
Session Materials
About the session
As we all grappled with the changes brought about by COVID-19, the ability to provide timely and relevant content to healthcare employees and patients became all the more critical. In addition to getting the latest information to people quickly, the ability to pivot to digital-first engagement and the use of digital tools to screen and onboard patients proved important as well. Mercy Health partnered with Adobe to digitize forms, perform digital triage, and bring content management and delivery back in-house in record time. Join Ken Kellogg from Mercy Health and Tom Swanson from Adobe as they discuss the importance of content velocity and flexibility in today’s healthcare industry.
In this session, learn how to:
- Consolidate content management and delivery in-house with minimal resources
- Drive content reuse, streamline approvals, and quickly build up websites
- Digitize legacy processes and use Adobe tools to improve digital engagement for patients and employees
Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform, Campaign Management, Content Creation, Digital Document Productivity, Trends and Inspiration
Industry Focus: Healthcare/Lifesciences
Technical Level: General Audience, Beginner
Presentation Style: Case/Use Study, Tips & Tricks, Thought Leadership
Session Type: Session
Audience Type: Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Audience Strategist, Channel Marketer, Content Marketer, Operations/COO
Business Type: B2C
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Tools & resources
Customer Success Presented by Stensul
How ABA increased engagement by modernizing email creation
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