Healthcare Curated Journey

Need for Speed: Content Velocity Is Critical in Healthcare - S753

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  • Tom Swanson

    Tom Swanson

    Head of Industry Strategy & Marketing - Health & Life Sciences, Adobe

  • Ken Kellogg

    Ken Kellogg

    VP Of Digital Commerce, Mercy Health

About the session

As we all grappled with the changes brought about by COVID-19, the ability to provide timely and relevant content to healthcare employees and patients became all the more critical. In addition to getting the latest information to people quickly, the ability to pivot to digital-first engagement and the use of digital tools to screen and onboard patients proved important as well. Mercy Health partnered with Adobe to digitize forms, perform digital triage, and bring content management and delivery back in-house in record time. Join Ken Kellogg from Mercy Health and Tom Swanson from Adobe as they discuss the importance of content velocity and flexibility in today’s healthcare industry.

In this session, learn how to:

  • Consolidate content management and delivery in-house with minimal resources
  • Drive content reuse, streamline approvals, and quickly build up websites
  • Digitize legacy processes and use Adobe tools to improve digital engagement for patients and employees

Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform, Campaign Management, Content Creation, Digital Document Productivity, Trends and Inspiration

Industry Focus: Healthcare/Lifesciences

Technical Level: General Audience, Beginner

Presentation Style: Case/Use Study, Tips & Tricks, Thought Leadership

Session Type: Session

Audience Type: Campaign Manager, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Audience Strategist, Channel Marketer, Content Marketer, Operations/COO

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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