Next Best Action: Using Experience Platform and Firefly - E148
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About the session
Increase ROI while reducing marketing efforts by having offers automatically chosen for a customer based on their interaction across their journey in real time. At the same time, provide a consistent experience to the end user across all channels.
Learn about the products and solutions to make this happen:
- Adobe Experience Platform
- Project Firefly
- I/O runtime
- Offer decisioning service
- RTML
Track: Adobe Experience Platform, Developer Ecosystem
Industry Focus: Telecommunications
Technical Level: Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Developer
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