Optimize Your Operational System of Record - S273

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About the session

Join us as we explore how some of the largest brands in the world have enabled agile marketing strategies, run effective marketing campaigns, streamlined marketing projects, and optimized agency spend using a Workfront Operational System of Record (OSR).The OSR has been a hot topic over the past few years as industry analysts encourage marketers to find their "source of truth".

Learn about:

  • The importance of an OSR in executing marketing work
  • How Workfront best fits with Adobe
  • How to enable your team to do their best work

Track: Collaborative Work Management

Industry Focus: High Tech

Technical Level: Beginner to Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, Marketing Executive, Project Manager

Business Type: B2B

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