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Optimize Your Operational System of Record - S273
Closed captions in English, French, and German can be accessed in the video player.
About the session
Join us as we explore how some of the largest brands in the world have enabled agile marketing strategies, run effective marketing campaigns, streamlined marketing projects, and optimized agency spend using a Workfront Operational System of Record (OSR).The OSR has been a hot topic over the past few years as industry analysts encourage marketers to find their "source of truth".
Learn about:
- The importance of an OSR in executing marketing work
- How Workfront best fits with Adobe
- How to enable your team to do their best work
Track: Collaborative Work Management
Industry Focus: High Tech
Technical Level: Beginner to Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Marketing Executive, Project Manager
Business Type: B2B
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