Optimize Your Operational System of Record - S273
Closed captions in English, French, and German can be accessed in the video player.
About the session
Join us as we explore how some of the largest brands in the world have enabled agile marketing strategies, run effective marketing campaigns, streamlined marketing projects, and optimized agency spend using a Workfront Operational System of Record (OSR).The OSR has been a hot topic over the past few years as industry analysts encourage marketers to find their "source of truth".
Learn about:
- The importance of an OSR in executing marketing work
- How Workfront best fits with Adobe
- How to enable your team to do their best work
Track: Collaborative Work Management
Industry Focus: High Tech
Technical Level: Beginner to Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Marketing Executive, Project Manager
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by Workfront
Penn State focuses on student success with data-driven decision making
By viewing this video, I agree the Adobe family of companies may share my contact information with Workfront for marketing purposes. For details see the privacy policy on Workfront’s sponsor page.