Innovation Super Session
Orchestrating Personalized B2C and B2B Customer Journeys at Scale - AISS12
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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VP, Experience Cloud Platform & Products, Adobe
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Principal Consultant, Adobe
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Group VP of Customer Marketing Platforms, Walgreens
Session Materials
About the session
Brands today understand the need to interact with customers in a personalized and consistent manner at the right moments in their journeys—with empathy, agility and at scale. Whether it’s creating demand in a B2C or B2B setting, or engaging throughout the lifetime of the relationship, learn how Adobe is reimagining real-time, AI-powered, predictive Customer Journey Management that can help you drive loyalty and growth.
Track: Personalization, B2B Marketing and ABM
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Innovation Super Session
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Optimization Manager, Web Marketer, Commerce Marketer
Business Type: B2B, B2C, SMB
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Tools & resources
Customer Success Presented by WPP
Lumen enables agility and scale by centralizing CX with Adobe
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