Innovation Super Session
Orchestrating Personalized B2C and B2B Customer Journeys at Scale - AISS12
Closed captions in English, French, and German can be accessed in the video player.
VP, Experience Cloud Platform & Products, Adobe
Principal Consultant, Adobe
Group VP of Customer Marketing Platforms, Walgreens
About the session
Brands today understand the need to interact with customers in a personalized and consistent manner at the right moments in their journeys—with empathy, agility and at scale. Whether it’s creating demand in a B2C or B2B setting, or engaging throughout the lifetime of the relationship, learn how Adobe is reimagining real-time, AI-powered, predictive Customer Journey Management that can help you drive loyalty and growth.
Track: Personalization, B2B Marketing and ABM
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Innovation Super Session
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Optimization Manager, Web Marketer, Commerce Marketer
Business Type: B2B, B2C, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Adobe CampaignLearn more
Adobe Experience CloudLearn more
Adobe Experience PlatformLearn more
Adobe SenseiLearn more
Adobe TargetLearn more
Marketo Engage/BizibleLearn more
Customer Success Presented by WPP
Lumen enables agility and scale by centralizing CX with Adobe