Innovation Super Session

Orchestrating Personalized B2C and B2B Customer Journeys at Scale - ANZSS12

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  • Amit Ahuja

    Amit Ahuja

    VP, Experience Cloud Platform & Products, Adobe

  • Kara Kelley

    Kara Kelley

    Principal Consultant, Adobe

  • Alyssa Raine

    Alyssa Raine

    Group VP of Customer Marketing Platforms, Walgreens

About the session

Brands today understand the need to interact with customers in a personalized and consistent manner at the right moments in their journeys—with empathy, agility and at scale. Whether it’s creating demand in a B2C or B2B setting, or engaging throughout the lifetime of the relationship, learn how Adobe is reimagining real-time, AI-powered, predictive Customer Journey Management that can help you drive loyalty and growth.

Track: Personalization, B2B Marketing and ABM

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Innovation Super Session

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Optimization Manager, Web Marketer, Commerce Marketer

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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