Innovation Super Session

Orchestrating Personalized B2C and B2B Customer Journeys at Scale - ESS12

Closed captions in English, French, and German can be accessed in the video player.

Share this page


  • Amit Ahuja

    Amit Ahuja

    VP, Experience Cloud Platform & Products, Adobe

  • Alyssa Raine

    Alyssa Raine

    Group VP of Customer Marketing Platforms, Walgreens

  • Kara Kelley

    Kara Kelley

    Principal Consultant, Adobe

About the session

Brands today understand the need to interact with customers in a personalized and consistent manner at the right moments in their journeys—with empathy, agility and at scale. Whether it’s creating demand in a B2C or B2B setting, or engaging throughout the lifetime of the relationship, learn how Adobe is reimagining real-time, AI-powered, predictive Customer Journey Management that can help you drive loyalty and growth.

Track: B2B Marketing and ABM, Campaign Management

Technical Level: General Audience

Presentation Style: Thought Leadership

Session Type: Innovation Super Session

Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Optimization Manager, Web Marketer, Commerce Marketer

Business Type: B2B, B2C, SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by WPP

Lumen enables agility and scale by centralizing CX with Adobe

By viewing this video, I agree the Adobe family of companies may share my contact information with WPP for marketing purposes. For details see the privacy policy on WPP's sponsor page.