Personalization with Purpose: Building Sites That Resonate - S910

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  • Brooke Logan

    Brooke Logan

    Manager, eCommerce Product Management , HD Supply

About the session

HD Supply has more than 80 years of experience supporting customers in the maintenance, repair, and operations space. With 44 distribution centers across 25 states and two Canadian provinces, HD Supply provides an expansive offering of approximately 200,000 SKUs featuring high-quality, name-brand, and proprietary products – all at competitive prices. Brooke Logan, manager of product management at HD Supply, is helping to establish the vision for shopping on HD Supply. Brooke’s imperative is to deliver a fast, reliable shopping experience for HD Supply’s customers with the pro-specific features they require to run its businesses. The most successful personalized experiences are the most helpful, enabling customers to understand brand standards or the things they need but might have otherwise forgotten.

Learn about:

  • Establishing robust personalization with a lean team and efficient processes
  • Leveraging Adobe Analytics to identify trends to understand what works
  • Using trends to create personalized experiences and recommendations

Track: Personalization

Industry Focus: Manufacturing, Distribution/Wholesale

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Digital Marketer, Optimization Manager

Business Type: B2B

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