Personalize at Near-Zero Latency On-Device with Adobe Target - E161
Closed captions in English, French, and German can be accessed in the video player.
About the session
More than ever, marketers, product owners, and developers are tasked with optimizing the overall customer experience on sites, in apps, and everywhere else they connect with their customers. Multiple tools with data silos and complicated implementations won’t cut it. Join Adobe Target senior product manager, David Son, as he discusses how moving critical experience optimization decisions on-device to execute locally with zero latency can open doors to exciting new use cases while improving site performance for your customers.
In this session, learn about:
- What on-device decisioning in Adobe Target is
- The macro industry conditions that make on-device decisioning important
- Which innovations Adobe is making on-device decisioning
- How to get started with on-device decisioning
Technical Level: Intermediate
Presentation Style: Tips & Tricks
Session Type: Session
Audience Type: Developer, IT Architect, IT Executive, Optimization Manager, Project Manager, UX/UI/Web Designer
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