Personalize at Near-Zero Latency On-Device with Adobe Target - E161

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Speakers

  • David Son

    David Son

    Product Manager, Adobe Target, Adobe


About the session

More than ever, marketers, product owners, and developers are tasked with optimizing the overall customer experience on sites, in apps, and everywhere else they connect with their customers. Multiple tools with data silos and complicated implementations won’t cut it. Join Adobe Target senior product manager, David Son, as he discusses how moving critical experience optimization decisions on-device to execute locally with zero latency can open doors to exciting new use cases while improving site performance for your customers.

In this session, learn about:

  • What on-device decisioning in Adobe Target is
  • The macro industry conditions that make on-device decisioning important
  • Which innovations Adobe is making on-device decisioning
  • How to get started with on-device decisioning

Track: Personalization

Technical Level: Intermediate

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Developer, IT Architect, IT Executive, Optimization Manager, Project Manager, UX/UI/Web Designer

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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