Digital Customer Experience: The New Approach - S866
Closed captions in English, French, and German can be accessed in the video player.
Global Business Head, Digital Experience, Infosys
Sr MTS Domain Architecture, Director, Product & Technology, T-Mobile
About the session
With the emergence of new business models, delivering hyper-personalized experiences at scale has become a quintessential requirement for today’s market. Companies succeeding in this venture need to have a strong focus on leveraging data to create 360-degree personas & understanding of their customers’ end-to-end journeys.
Today’s technologies offer a plethora of products to collect data on the customer journey to enable personalized experiences. It can be overwhelming and confusing for a company to decide which choices are the right fit for its needs and putting together the right pieces of the puzzle to deliver the right customer experience.
Senthil Kumar Velusamy from T-Mobile answers questions around Digital trends, the challenges the Industry is facing and the technology choices organizations like T Mobile are making to reimagine customer experience.
In this session, discover how to deliver “BUD” experiences:
- Boundless for all customers
- Ubiquitous on all delivery channels
- Delightful, engaging, and meaningful
Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform
Industry Focus: Commerce, Consumer Goods, High Tech, Manufacturing, Media & Entertainment, Telecommunications, Travel & Hospitality
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Developer, Digital Marketer, IT Architect, IT Executive, Data Scientist, Operations/COO
Business Type: B2C
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Tools & resources
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