Reaching Customers in a Cookieless World - S951
Closed captions in English, French, and German can be accessed in the video player.
About the session
The third-party cookie is quite literally crumbling. Cookies first got a bad rap when third-party cookies – those used by a domain and usually a company not associated with a particular site that is being browsed – started to track user behavior across websites and domains. This was incredibly useful for measuring the impact of an “impression,” but for many consumers it felt intrusive when the item that they had looked at began following them across the web. With third-party cookies on the chopping block, organizations will need to shift their data strategies to stay relevant and successful in a cookieless world. In this session, Adobe's Amit Ahuja, VP of DX Product Management and Product Marketing, discusses why the third-party cookie isn’t all that it was cracked up to be, and how companies must prepare for a cookieless world.
Track: Trends and Inspiration
Technical Level: General Audience
Presentation Style: Thought Leadership
Session Type: Session
Audience Type: Advertiser, Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Commerce Marketer
Business Type: B2B, B2C, SMB
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Customer Success Presented by Perficient
How four brands achieve platform success with partners
By viewing this video, I agree the Adobe family of companies may share my contact information with Perficient for marketing purposes. For details see the privacy policy on Perficient's sponsor page.