Real-Time Personalization with Adobe Target - S906

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About the session

With questions about a cookieless future in marketing technology, first-party data is taking center stage. Many brands are considering or have already adopted a CDP as their centralized customer data profile store. But you probably already have profile-related data spread across multiple different systems and vendors. How can you personalize using those various profile sources today? How do you position yourself for success in the future? Learn about Adobe Target will bridge the gap on combining data across multiple sources for real time personalization.

 

Join Adobe Target product managers Jon Tehero and Vishal Chordia to hear about:

  • An all-new way to join together profile data from different sources on the fly to enable real-time personalization
  • Tapping into the rich online and offline data in Adobe Experience Platform to build segments and activate on Target
  • A sneak peek into the future of Adobe Target and Adobe Experience Platform

Track: Personalization

Technical Level: General Audience

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Developer, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Project Manager, UX/UI/Web Designer

Business Type: SMB

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