Rethinking TiVo’s E-commerce Touchpoints to Scale at Speed - S712
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Senior Back End Developer, Bounteous
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VP Business Development and Consumer Experience, Xperi
Session Materials
About the session
TiVo is no stranger to innovation and has recently been focused on bringing consumers live, recorded, and streaming TV together in one premium experience. To support this, TiVo partnered with Bounteous to build a leading media marketplace for consumers using Magento and Adobe Experience Manager. TiVo re-platformed and reinvented its online commerce experience, increasing leads, attracting additional prospects, and ultimately delivering sales. Join TiVo and Bounteous as they discuss the role Magento Commerce plays as the back-end e-commerce engine and integration center point to support a streamlined experience for customers through Restful APIs, and GraphQL. Get best practices for creating, launching, and sustaining a successful omnichannel commerce initiative.
Learn about:
- Integrating Magento with Experience Manager, ERP (SAP via a middleware), and IdP+CRM (Salesforce)
- Establishing a subscription payment platform for online entertainment with Sling TV
- Using a hybrid model of Experience Manager for a headless e-commerce experience and Magento Commerce for an indistinguishable checkout experience
Track: Digital Commerce
Industry Focus: Commerce, High Tech, Media & Entertainment
Technical Level: Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Developer, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Content Marketer, Web Marketer, Commerce Marketer, Operations/COO
Business Type: B2C
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