Scoring Data-Driven Customer-Centric Experiences - ANZ253
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Senior. MD, Global Head Digital Commerce , Standard Chartered Bank
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Regional Director, Digital Experience South East Asia, Adobe
Session Materials
About the session
While all banks dream of delivering exceptional customer experiences, very few have the right overall strategy and are deploying the right tactics in tune with customer needs. Standard Chartered, recently named Best Customer Experience (CX) Institution of the Year by The Digital Banker, is a leader that has been winning digital banking trophies for several years. Discover how Standard Chartered is leveraging data and insights to deliver personalised customer-centric experiences across the organisation and executing this at scale across multiple regions around the globe.
Track: Analytics, Insights, and Activation
Industry Focus: Financial Services & Insurance
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Optimization Manager, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager
Business Type: B2C
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Tools & resources
Customer Success Presented by Metric Partners Consulting, LLC
Web analytics, testing, and consumer data drive success for Homepoint
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