Scoring Data-Driven Customer-Centric Experiences - ANZ253

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About the session

While all banks dream of delivering exceptional customer experiences, very few have the right overall strategy and are deploying the right tactics in tune with customer needs. Standard Chartered, recently named Best Customer Experience (CX) Institution of the Year by The Digital Banker, is a leader that has been winning digital banking trophies for several years. Discover how Standard Chartered is leveraging data and insights to deliver personalised customer-centric experiences across the organisation and executing this at scale across multiple regions around the globe.

Track: Analytics, Insights, and Activation

Industry Focus: Financial Services & Insurance

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Optimization Manager, Web Marketer, Commerce Marketer, Web Analyst, Operations/COO, Project Manager

Business Type: B2C

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Customer Success Presented by Metric Partners Consulting, LLC

Web analytics, testing, and consumer data drive success for Homepoint

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