The Marketer’s Manual: Small Steps Toward Big Wins - E185
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Senior Manager & EMEA Lead Product Marketing , Adobe
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Director of CRM , Dixons Carphone
Session Materials
About the session
Dixons Carphone is a leading omnichannel retailer of technology products and services operating through 932 stores and 16 websites in eight countries. With the right technology and datasets as a strong foundation for its digital transformation, the company was able to zero in on its customers’ needs, engaging with them across every touchpoint and throughout the entirety of their technology’s lifecycle.
Learn how Dixons Carphone made small steps toward big wins by:
- Implementing a customer-first mindset in the organization
- Creating key moments in every customer journey
- Augmenting digital interactions with in-store expert advisors online through its ShopLive service
Track: Campaign Management
Industry Focus: Retail
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Digital Marketer, Email Marketer, Channel Marketer
Business Type: B2C
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Tools & resources
Customer Success Presented by IBM
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