The Modern Creative Tech Stack - E191
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Chief Creative Director, Adobe
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Group Studio Manager, Adobe
Session Materials
About the session
Today’s content needs are very different than the past — and there is a lot we can learn from the history of design and production methods to understand what it takes to make great content at scale. Modern creative teams are retooling themselves to support the rapid evolution of content design and distribution, but they’re looking for the right tech. And Adobe has great solutions for planning, creating, and distributing content and assets at scale. Hear from Adobe Chief Creative Director Steve Gustavson and Group Studio Operations Manager Creighton McEwen about how Adobe’s own in-house Studio team manages to create content at scale by stacking the tech.
In this session, learn:
- How creative and content roles have evolved
- The content goals that creative teams are given
- How a creative tech stack makes it all possible
Track: Content Creation
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Advertiser, Creative Leader, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Channel Marketer, Content Marketer, Social Marketer, Web Marketer
Business Type: B2B
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