Solving for customer identity is no easy feat. Understanding how to recognize real people at the individual level, increase your reach, hyper-personalize, and measure results with refined insights are essential to achieve marketing success. In partnership, Epsilon and Adobe are helping clients uncover identified consumers and deliver rapid time to value.
We’ll talk about:
- How to bridge anonymous signals to a known individual
- The benefits of connecting consumers across devices and into the physical world, online > offline > online
- How to improve activation and segmentation across different identities and channels
- Why generating better downstream actions and activities have led to better attribution
This session is recommended for marketers focused on leveraging and activating first-party data that generates more effective results, across all industries.