The Quest for Identity - S862

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About the session

Solving for customer identity is no easy feat. Understanding how to recognize real people at the individual level, increase your reach, hyper-personalize, and measure results with refined insights are essential to achieve marketing success. In partnership, Epsilon and Adobe are helping clients uncover identified consumers and deliver rapid time to value.

We’ll talk about:

  • How to bridge anonymous signals to a known individual
  • The benefits of connecting consumers across devices and into the physical world, online > offline > online
  • How to improve activation and segmentation across different identities and channels
  • Why generating better downstream actions and activities have led to better attribution

This session is recommended for marketers focused on leveraging and activating first-party data that generates more effective results, across all industries.

Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform, Campaign Management

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Content Marketer, Data Scientist, Operations/COO

Business Type: B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by Epsilon

How GM Financial transformed its customer experience

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