The Quest for Identity - S862
Closed captions in English, French, and German can be accessed in the video player.
Senior Vice President, Epsilon
Director, Advertising Cloud Partnerships, Adobe
About the session
Solving for customer identity is no easy feat. Understanding how to recognize real people at the individual level, increase your reach, hyper-personalize, and measure results with refined insights are essential to achieve marketing success. In partnership, Epsilon and Adobe are helping clients uncover identified consumers and deliver rapid time to value.
We’ll talk about:
- How to bridge anonymous signals to a known individual
- The benefits of connecting consumers across devices and into the physical world, online > offline > online
- How to improve activation and segmentation across different identities and channels
- Why generating better downstream actions and activities have led to better attribution
This session is recommended for marketers focused on leveraging and activating first-party data that generates more effective results, across all industries.
Track: Analytics, Insights, and Activation, Personalization, Adobe Experience Platform, Campaign Management
Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Content Marketer, Data Scientist, Operations/COO
Business Type: B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Adobe AnalyticsLearn more
Adobe Audience ManagerLearn more
Adobe Experience CloudLearn more
Adobe Experience ManagerLearn more
Adobe TargetLearn more
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