T-Mobile's Approach to A.I. Driven Homepage Personalization - S907

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About the session

T-Mobile U.S. is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that offers reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience, and undisputable drive for disruption that creates competition and innovation in wireless and beyond. For Brian Hannon, digital optimization testing manager, personalization is first starting with the customer in mind – solving for their pain points before solving a business objective or priority. It’s being able to serve relevant content and information to a user at the right time and the right place.

Get an inside look at:

  • AI + personalization and the value of serving customers with the right content, to the right person, and at the right time
  • Solutions that helped T-Mobile move away from manual decisioning and delivery into a more automated process
  • Achieving buy-in from stakeholders that want to maintain a high level of control by leveraging testing methodology

Track: Personalization

Industry Focus: Media & Entertainment

Technical Level: General Audience

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Mobile Marketer, Segmentation Specialist, Content Marketer, Optimization Manager, Web Marketer, Web Analyst, UX/UI/Web Designer

Business Type: B2C

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Customer Success Presented by Workfront

T-Mobile makes good on its promise to change wireless for good

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