Transforming Digital Banking with Self-Service Experiences - AI106
Closed captions in English, French, and German can be accessed in the video player.
Head, Martech & Automation, HDFC Bank
Sr. Practice Lead SC, India, Adobe
About the session
HDFC Bank is India’s largest private sector bank, serving over 55 million customers. It has 5,400+ branches across 2,768 cities, with 70 million in-branch visitors a year. As India’s largest private bank by assets and market capitalization, HDFC is uniquely placed as both the leader and an innovator within the Indian financial services market. Over the past 10 years, HDFC has stood out for its adoption of digital to better engage customers, complementing its extensive branch services offered across the country. The COVID-19 pandemic and the necessity for customers to engage remotely accelerated HDFC’s transformation of the digital customer journey across its product portfolio to bring customers the right offering and make better money choices. Increasing speed to market for new offerings is key to staying ahead of the aggressive market competition. Hear how Adobe is helping HDFC Bank to exponentially increase conversion rates and reduce the time to market by enabling premium self-service and shoppable experiences through an integrated architecture using Adobe Experience Manager Forms, Adobe Analytics, Adobe Target and Adobe Campaign.
Track: Content Creation
Industry Focus: Financial Services & Insurance
Technical Level: General Audience
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, Mobile Marketer, Audience Strategist, Channel Marketer, Commerce Marketer
Business Type: B2C
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