Turning Actionable Insights into Business Results - E283
Closed captions in English, French, and German can be accessed in the video player.
Speakers
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Global Head of Digital Analytics, BBVA
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Optimization and Funnel Health Senior Manager, BBVA
Session Materials
About the session
Discover how the BBVA Analytics Centre of Excellence is democratizing customer intelligence best practices and supports six markets worldwide within its analytics and optimization efforts.
Learn how BBVA actively drives adoption and implements new use cases by
- Maintaining and improving data quality
- Expanding the analysis scope beyond sales data, such as to fraud prevention or risk analysis
- Creating an optimization mindset
Track: Analytics, Insights, and Activation
Industry Focus: Financial Services & Insurance
Technical Level: Intermediate
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Digital Analyst, IT Executive, Marketing Executive, Data Scientist, Web Analyst
Business Type: B2C
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