Turning Actionable Insights into Business Results - E283

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About the session

Discover how the BBVA Analytics Centre of Excellence is democratizing customer intelligence best practices and supports six markets worldwide within its analytics and optimization efforts.

Learn how BBVA actively drives adoption and implements new use cases by

  • Maintaining and improving data quality
  • Expanding the analysis scope beyond sales data, such as to fraud prevention or risk analysis
  • Creating an optimization mindset

Track: Analytics, Insights, and Activation

Industry Focus: Financial Services & Insurance

Technical Level: Intermediate

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, IT Executive, Marketing Executive, Data Scientist, Web Analyst

Business Type: B2C

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