Utilizing Real-time Insights to Optimize Email Campaigns - S884

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About the session

Measuring the success of an email campaign is always on the top of a marketer’s mind. For Marketo, this means that its customers need to have near-real-time insights on how effective a campaign is and make critical campaign decisions based on insight. But providing such insights in a continuous manner with a legacy data architecture isn’t feasible with the growing data volume and velocity.

In this session, learn how to:

  • Modernize your data architecture
  • Deliver continuous data pipelines
  • Build high-performance scalable near-real-time reporting

Track: Analytics, Insights, and Activation

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Distribution/Wholesale

Technical Level: Intermediate to Advanced

Presentation Style: Case/Use Study

Session Type: Session

Audience Type: Business Analyst, Campaign Manager, Developer, Digital Analyst, IT Architect, Data Scientist, Operations/COO

Business Type: B2B

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