Utilizing Real-time Insights to Optimize Email Campaigns - S884
Closed captions in English, French, and German can be accessed in the video player.
Speakers
-
Senior Manager, Data Engineering and Analytics, Adobe
-
Principal Engineer Big data and ML engineer, Adobe
Session Materials
About the session
Measuring the success of an email campaign is always on the top of a marketer’s mind. For Marketo, this means that its customers need to have near-real-time insights on how effective a campaign is and make critical campaign decisions based on insight. But providing such insights in a continuous manner with a legacy data architecture isn’t feasible with the growing data volume and velocity.
In this session, learn how to:
- Modernize your data architecture
- Deliver continuous data pipelines
- Build high-performance scalable near-real-time reporting
Track: Analytics, Insights, and Activation
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Professional Services, Retail, Telecommunications, Distribution/Wholesale
Technical Level: Intermediate to Advanced
Presentation Style: Case/Use Study
Session Type: Session
Audience Type: Business Analyst, Campaign Manager, Developer, Digital Analyst, IT Architect, Data Scientist, Operations/COO
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Tools & resources
Customer Success Presented by Snowflake Inc
Rakuten Rewards personalizes customer experience
By viewing this video, I agree the Adobe family of companies may share my contact information with Snowflake Inc for marketing purposes. For details see the privacy policy on Snowflake Inc's sponsor page.