Welcome to Adobe Analytics. Where Do I Start? - E127

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  • Jed Madsen

    Jed Madsen

    Partner Integration Success Manager, Adobe

About the session

Overwhelmed by all there is to know about Adobe Analytics? We’ll take you through the fundamentals you need to hit the ground running. Adobe experts will teach you everything from collecting data to running analysis to gathering insights. To assist new users making the transition from other analytics tools, we’ll also translate old practices and terminology into Adobe’s tracking methodologies and workflows.

In this session:

  • Gain an understanding of the building blocks of Adobe Analytics, including metrics, dimensions, and campaign attribution
  • Learn how to collect, transform, and analyze data to discover actionable insights
  • Become equipped to use advanced analysis tools in your workflow

Track: Analytics, Insights, and Activation

Technical Level: Beginner

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Web Analyst

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

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Customer Success Presented by Metric Partners Consulting, LLC

Web analytics, testing, and consumer data drive success for Homepoint

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