Overwhelmed by all there is to know about Adobe Analytics? We’ll take you through the fundamentals you need to hit the ground running. Adobe experts will teach you everything from collecting data to running analysis to gathering insights. To assist new users making the transition from other analytics tools, we’ll also translate old practices and terminology into Adobe’s tracking methodologies and workflows.

In this session:

• Gain an understanding of the building blocks of Adobe Analytics, including metrics, dimensions, and campaign attribution
• Learn how to collect, transform, and analyze data to discover actionable insights
• Become equipped to use advanced analysis tools in your workflow