Welcome to Adobe Analytics. Where Do I Start? - S309

Closed captions in English, French, and German can be accessed in the video player.

Share this page

Speakers

  • Jed Madsen

    Jed Madsen

    Partner Integration Success Manager, Adobe


About the session

Overwhelmed by all there is to know about Adobe Analytics? We’ll take you through the fundamentals you need to hit the ground running. Adobe experts will teach you everything from collecting data to running analysis to gathering insights. To assist new users making the transition from other analytics tools, we’ll also translate old practices and terminology into Adobe’s tracking methodologies and workflows.

In this session:

  • Gain an understanding of the building blocks of Adobe Analytics, including metrics, dimensions, and campaign attribution
  • Learn how to collect, transform, and analyze data to discover actionable insights
  • Become equipped to use advanced analysis tools in your workflow

Track: Analytics, Insights, and Activation

Technical Level: Beginner

Presentation Style: Tips & Tricks

Session Type: Session

Audience Type: Business Analyst, Digital Analyst, Web Analyst

Business Type: SMB

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

Play button

Customer Success Presented by R2integrated

Rapid adoption to meet customer experience demands

By viewing this video, I agree the Adobe family of companies may share my contact information with R2integrated for marketing purposes. For details see the privacy policy on R2integrated's sponsor page.