The importance of storytelling cannot be overrated. Proving marketing’s impact successfully relies not only on the data itself but the ability to tell the right story. Join Champions Jessica Kao and Max Maurier as they walk through five of the out-of-the-box Marketo Engage reports that everyone should be using to not just pull the right metrics but to tell the right story to the right people. Get the attention and respect of the C-suite and help grow the importance of marketing operations within your organization.
You’ll walk away with:
Which five key metrics really matter and how to capture them with out-of-the-box Marketo Engage reports
How to lead the data conversation and focus on storytelling and insight
How to prove that marketing operations is an accelerant to your company’s digital marketing revenue
Track: B2B Marketing, Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: Beginner, Intermediate
Presentation Style: Tips & Tricks
Audience Type: Campaign Manager, Digital Analyst, Digital Marketer, Marketing Executive, Channel Marketer, Optimization Manager
Industry Focus: High Tech
Business Type: B2B, SMB
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Presented by Etumos
5 Tips Marketing Leaders Need for Marketing Ops Success