Adobe Workfront and Connected Work for Powerful Experiences - S816

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SPEAKERS

  • Jeffrey Gillis

    Jeffrey Gillis

    AVP, Marketing Technology, Natixis Investment Managers

  • Jen Krempa

    Jen Krempa

    Managing Director, Strategy & Business Intelligence, LeapPoint

ABOUT THE SESSION

Organizations are trying to remain competitive, meet customer expectations, and retain talent, all while supporting digital transformation. What are the steps that you can take to jump-start your technology strategy? To be successful, you need to define success, understand work processes, gain clarity on critical business capabilities, and map the data of today and tomorrow across all touchpoints. Learn how to make Workfront your end-to-end marketing orchestration and personalization hub. Hear how industry leaders prepare for strategic integration and automation within and across solutions to drive business value and revenue. 

In this session: 

  • How to move from a cost center to a revenue driver
  • Designing your stack to drive personalization and business impact rather than focusing solely on rationalization 
  • Creating one company-wide system of record to improve collaboration, efficiency, and employee satisfaction

Track: Marketing Workflows and Collaboration

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study, Thought Leadership

Audience Type: Creative Leader, IT Executive, Marketing Executive, Commerce Executive, Operations/COO

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Retail, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B

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Presented by Deloitte Digital

Building Trust in Digital Healthcare

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