Organizations are trying to remain competitive, meet customer expectations, and retain talent, all while supporting digital transformation. What are the steps that you can take to jump-start your technology strategy? To be successful, you need to define success, understand work processes, gain clarity on critical business capabilities, and map the data of today and tomorrow across all touchpoints. Learn how to make Workfront your end-to-end marketing orchestration and personalization hub. Hear how industry leaders prepare for strategic integration and automation within and across solutions to drive business value and revenue.
In this session:
How to move from a cost center to a revenue driver
Designing your stack to drive personalization and business impact rather than focusing solely on rationalization
Creating one company-wide system of record to improve collaboration, efficiency, and employee satisfaction
Track: Marketing Workflows and Collaboration
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study, Thought Leadership
Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Retail, Travel & Hospitality, Distribution/Wholesale
Business Type: B2B
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