Adobe Workfront and Connected Work for Powerful Experiences - S816

Closed captions in English, French, and German can be accessed in the video player.

Share this page


  • Jeffrey Gillis

    Jeffrey Gillis

    AVP, Marketing Technology, Natixis Investment Managers

  • Jen Krempa

    Jen Krempa

    Managing Director, Strategy & Business Intelligence, LeapPoint


Organizations are trying to remain competitive, meet customer expectations, and retain talent, all while supporting digital transformation. What are the steps that you can take to jump-start your technology strategy? To be successful, you need to define success, understand work processes, gain clarity on critical business capabilities, and map the data of today and tomorrow across all touchpoints. Learn how to make Workfront your end-to-end marketing orchestration and personalization hub. Hear how industry leaders prepare for strategic integration and automation within and across solutions to drive business value and revenue. 

In this session: 

  • How to move from a cost center to a revenue driver
  • Designing your stack to drive personalization and business impact rather than focusing solely on rationalization 
  • Creating one company-wide system of record to improve collaboration, efficiency, and employee satisfaction

Track: Marketing Workflows and Collaboration

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study, Thought Leadership

Audience Type: Creative Leader, IT Executive, Marketing Executive, Commerce Executive, Operations/COO

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Manufacturing, Media & Entertainment, Retail, Travel & Hospitality, Distribution/Wholesale

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by Deloitte Digital

Building Trust in Digital Healthcare

By viewing this video, I agree the Adobe family of companies may share my contact information with Deloitte Digital for marketing purposes. For details see the privacy policy on the Deloitte Digital sponsor page.

More sessions that may interest you

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.