Innovation Super Sessions
Personalization at Scale Powered by Adobe Experience Platform - SS2
Closed captions in English, French, German, and Japanese can be accessed in the video player.
SVP of Adobe Experience Platform and Solutions, Adobe
SVP Chief Digital Officer, Panera
Sr. Product Manager / Regional Evangelist, Adobe
Adobe Experience PlatformStart a free trial Learn more
Adobe Real-Time CDPStart a free trial Learn more
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ABOUT THE SESSION
Why will only a platform approach deliver personalization at scale? Experience makers face formidable challenges to delivering business results and experiences. Complex tech stacks and point solution integrations have fallen short in the face of high expectations of personalization, the looming deprecation of third-party cookies, and consent and governance being more important than ever before. Yet for every challenge, there is opportunity. And with Adobe Experience Platform powering Real-Time CDP, the application behind personalization at scale for B2C and B2B, bringing customer data together into actionable profiles and activating consistently across channels helps experience makers seize those opportunities. Join us to learn about recent and upcoming product innovations and see them in action.
Track: Developer Ecosystem, Customer Data Management
Session Type: Innovation Super Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Product Manager
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