Transforming Hotel Purchasing with an Online Marketplace - S605

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SPEAKERS

ABOUT THE SESSION

Business buyers are pivoting to online channels in droves, and franchises are not immune. Savvy organizations are responding to the challenge with a model borrowed from digital natives: online marketplace. These marketplaces are bringing more convenient, well-priced, easy-to-use purchasing with the B2C-like digital experience that buyers crave. Hear how AccorHotels is leveraging their marketplace to improve their selection, ability to respond to market needs, and visibility into real-time buying trends at a global level.

In this session:

  • Explore how B2B organizations with different business models can benefit from operating a marketplace
  • Learn how AccorHotels is leveraging their marketplace to create a one-stop shop for their hotels around the world
  • Dive deep into how AccorHotels is empowering partners to discover the products they need from the brands they know at the price point they expect

Track: Digital Commerce

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO, Web Designer

Industry Focus: Commerce, Travel & Hospitality

Business Type: B2B

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
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