Transforming Hotel Purchasing with an Online Marketplace - S605
Closed captions in English, French, and German can be accessed in the video player.
Manager, Product Marketing, Adobe Commerce, Adobe
Sr. Director Product Marketing, Mirakl
VP Procurement Digital Factory, Accor
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ABOUT THE SESSION
Business buyers are pivoting to online channels in droves, and franchises are not immune. Savvy organizations are responding to the challenge with a model borrowed from digital natives: online marketplace. These marketplaces are bringing more convenient, well-priced, easy-to-use purchasing with the B2C-like digital experience that buyers crave. Hear how AccorHotels is leveraging their marketplace to improve their selection, ability to respond to market needs, and visibility into real-time buying trends at a global level.
In this session:
- Explore how B2B organizations with different business models can benefit from operating a marketplace
- Learn how AccorHotels is leveraging their marketplace to create a one-stop shop for their hotels around the world
- Dive deep into how AccorHotels is empowering partners to discover the products they need from the brands they know at the price point they expect
Track: Digital Commerce
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Commerce Marketer/Merchandiser, Web Analyst, Operations/COO, Web Designer
Industry Focus: Commerce, Travel & Hospitality
Business Type: B2B
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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