B2B Marketing Attribution: Harnessing the Power of Bizible - S701

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ABOUT THE SESSION

Proving and improving marketing impact has never been more important, and the tools and best practices now exist to do attribution the right way. Whether you’re a current Bizible customer or just interested in state-of-the-art marketing performance measurement, this session is for you. Join Bizible Experts and thought leaders to learn attribution best practices, common mistakes to avoid, and Bizible tips and tricks. Explore what good reporting means and how to use it to your advantage by finding new ways to push the limits of data discovery and ROI reporting. Multichannel ROI tracking is no longer optional, and expectations for marketing operations to deliver high-impact reporting to executives are on the rise. Deep dive into how mastering this data can help you and your team become a success story.

You'll learn:

  • Tips on where to begin when you're new to multitouch, multichannel attribution
  • Advice on how to scale your ROI tracking with limited resources, including top reports to impress the executive team
  • How to advance from beginner to Bizible power user

Track: B2B Marketing, Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: General Audience

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Campaign Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer

Industry Focus: High Tech

Business Type: B2B, SMB

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