Brick to Click: IFB Digitises the Customer Journey - A154

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IFB Home Appliances is a 50-year-old retail home appliance brand in India. The company recently embarked on a digital transformation journey by foraying into a D2C business model with Adobe Commerce as the underlying commerce technology. IFB soon realised that its digital storefront needs complimenting solutions to manage the complete customer journey on digital channels. IFB trusted Adobe Campaign and Adobe Target to help create these personalised digital journeys. For IFB, digital transformation was not only a technology platform re-haul but also a realignment of talent and processes within the organization. Mr. Rajshankar Ray, managing director and CEO of IFB Industries, shares how he led this transformation. 
We will deep-dive on:

  • How a traditional organization redesigned its people, processes, and platforms to embrace a digital mindset
  • Driving revenue by personalizing experiences for the inbound and outbound channels using Adobe Campaign and Adobe Target
  • Adopting a data-driven operating model

Track: Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Digital Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Optimization Manager

Industry Focus: Manufacturing

Business Type: B2B, B2C

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Presented by EPAM Systems, Inc.

Deliver Personalization at Scale and Drive Customer Success

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