Brick to Click: IFB Digitises the Customer Journey - A154
Closed captions in English, French, and German can be accessed in the video player.
Sr. Solutions Consultant, Adobe
Chief Executive Officer, IFB Industries Ltd.
Adobe CampaignStart a free trial Learn more
Adobe TargetStart a free trial Learn more
No materials available for this session
ABOUT THE SESSION
IFB Home Appliances is a 50-year-old retail home appliance brand in India. The company recently embarked on a digital transformation journey by foraying into a D2C business model with Adobe Commerce as the underlying commerce technology. IFB soon realised that its digital storefront needs complimenting solutions to manage the complete customer journey on digital channels. IFB trusted Adobe Campaign and Adobe Target to help create these personalised digital journeys. For IFB, digital transformation was not only a technology platform re-haul but also a realignment of talent and processes within the organization. Mr. Rajshankar Ray, managing director and CEO of IFB Industries, shares how he led this transformation.
We will deep-dive on:
- How a traditional organization redesigned its people, processes, and platforms to embrace a digital mindset
- Driving revenue by personalizing experiences for the inbound and outbound channels using Adobe Campaign and Adobe Target
- Adopting a data-driven operating model
Track: Omnichannel Marketing and Optimization
Session Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Campaign Manager, Digital Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Optimization Manager
Industry Focus: Manufacturing
Business Type: B2B, B2C
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Presented by EPAM Systems, Inc.
Deliver Personalization at Scale and Drive Customer Success
More sessions that may interest you
Success starts with Experience League.
Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.