Brick to Click: IFB Digitises the Customer Journey - A154

Closed captions in English, French, and German can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

IFB Home Appliances is a 50-year-old retail home appliance brand in India. The company recently embarked on a digital transformation journey by foraying into a D2C business model with Adobe Commerce as the underlying commerce technology. IFB soon realised that its digital storefront needs complimenting solutions to manage the complete customer journey on digital channels. IFB trusted Adobe Campaign and Adobe Target to help create these personalised digital journeys. For IFB, digital transformation was not only a technology platform re-haul but also a realignment of talent and processes within the organization. Mr. Rajshankar Ray, managing director and CEO of IFB Industries, shares how he led this transformation. 
We will deep-dive on:

  • How a traditional organization redesigned its people, processes, and platforms to embrace a digital mindset
  • Driving revenue by personalizing experiences for the inbound and outbound channels using Adobe Campaign and Adobe Target
  • Adopting a data-driven operating model

Track: Omnichannel Marketing and Optimization

Session Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Digital Marketer, Marketing Executive, Segmentation Specialist, Audience Strategist, Optimization Manager

Industry Focus: Manufacturing

Business Type: B2B, B2C

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

Play button

Presented by EPAM Systems, Inc.

Deliver Personalization at Scale and Drive Customer Success

By viewing this video, I agree the Adobe family of companies may share my contact information with EPAM Systems, Inc. for marketing purposes. For details see the privacy policy on the EPAM Systems, Inc. sponsor page.

More sessions that may interest you

Please make sure that the "dexter.base.react.umd" and "dexter.base.consonantcardcollection" clientlibs have been added to the template's Page Policy

Success starts with Experience League.

Find documentation, self-guided tutorials, how-to videos, courses for all levels and roles, a community of peers, and expert support when you need it.